Operator intel for Shopify merchants — DTC and B2B

The 20% Problems

Opinion and POV on the gaps in the ecommerce ecosystem.

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Shopify B2B Is Now for Everyone. Three Catalogs, Though.
The 20% Problems April 6, 2026 3 min read

Shopify B2B Is Now for Everyone. Three Catalogs, Though.

Shopify opened native B2B to all paid plans in April 2026. The three-catalog limit is where it gets complicated.

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