TLDR

  • Shopify opened native B2B to all paid plans on April 2, 2026: company profiles, payment terms, volume pricing, up to 3 catalogs
  • Three catalogs works for simple wholesale setups, not for merchants running multiple tiers, markets, or customer segments
  • The features that handle real complexity stayed behind the Plus wall
  • If your wholesale operation has grown past basic, the gap between what is included and what you need is real

Shopify opening its native B2B features to every paid plan is a genuine win. Company profiles, payment terms up to Net 90, volume pricing, ACH payments in the US, vaulted credit cards: these are real tools that cost nothing extra and used to require a Plus subscription. For merchants just getting started with wholesale, this is a meaningful unlock.

The three-catalog limit is where it gets complicated.

What three catalogs actually gives you

A catalog in Shopify B2B controls pricing for a group of buyers. You create one, assign it to a company or market, and those buyers see prices specific to them. Three of those, free, across your entire store.

For a merchant with a straightforward wholesale setup, say a single wholesale tier at a fixed discount, three catalogs is more than enough. A retail catalog, a wholesale catalog, and a distributor catalog covers a lot of ground without hitting the ceiling.

The limit starts showing its edges when your business is more layered than that.

Where three runs out

Shopify three catalogs are shared across your entire store, across all B2B markets combined. A US operation using one catalog each for Bronze, Silver, and Gold pricing tiers has used all three. There is nothing left for a UK market, a Canada-specific price list, a distributor channel with different margins, or a key account that negotiated their own terms.

Most wholesale businesses are not simple. Pricing reflects relationships, minimums, geography, and negotiation history. Three catalogs handles the clean version of that. The messier, more realistic version runs out of room quickly.

The other features worth knowing

Beyond catalogs, the non-Plus B2B rollout includes some genuinely useful additions. Company profiles let you organize wholesale buyers properly, with multiple locations per company, each carrying their own shipping address, payment terms, and tax settings. Payment terms cover Net 7 through Net 90. Volume pricing lets you set quantity-based discounts at the variant level.

What stayed Plus-only: unlimited catalogs, partial payments, and deposits. Those are the features that handle the operational reality of larger wholesale accounts, progress payments on big orders, deposits on custom work, pricing structures that do not fit into three buckets.

The honest read

Shopify built a solid foundation for wholesale on non-Plus plans. If you are new to B2B or your wholesale channel is a secondary revenue stream with a simple structure, the native tools may cover everything you need.

If wholesale is a primary channel, if you have multiple customer tiers, sell across markets, or manage accounts with negotiated pricing, you will find the edges of this feature set faster than expected. The platform gives you the starting point. Scaling past it requires more than three catalogs.

What that looks like in practice, and what merchants are actually doing to work around it, is what we will get into next. It is also, not coincidentally, what led us to start building something of our own.