Fifteen years of running DTC and B2B stores kept turning up the same problem: the tool I needed didn't exist. Snackery Labs is where I build them, the way an operator would.
Snackery LabsBuilt and run by an operator in New York.
What makes Snackery different
Operator-built
Everything here starts in a store, not on a whiteboard. Real DTC and B2B operations decide what gets built, and just as often, what doesn't.
Design craft
A tool only works if you keep using it, so clear labels, sensible defaults, and speed matter as much as what a tool can do.
Narrow focus
The apps stay focused. If something doesn't help you run your store better, it doesn't get built.
Snax Apps
Designed for how you run the business.
Variant pricing that keeps itself current, wholesale without a second store, and a blog that knows your catalog. One is live today, two are on the way.
Variant pricing · Live on the App Store
Snax Variant Discounts.
Precision discounts at scale. In seconds.
Describe the variants you want on sale, and one rule finds every match, up to 100,000 of them. When your catalog changes, the rule updates itself, so the discount is always right.
One rule covers up to 100,000 variants
Target by vendor, tag, metafield, sale status, inventory, or options
Combine conditions with AND/OR and preview matches live
Schedule rules to start and end on their own
Creates real Shopify discounts and never edits your product data
Works with Markets, POS, draft orders, and Shopify Collective
Shopify's answer to wholesale is upgrading to Plus or running a second store. MarketFlow adds wholesale to the store you already have: approved buyers see their prices, everyone else sees retail.
Retailers apply through a form, and you approve each one
Wholesale prices show only to approved buyers
Set an order minimum that holds at checkout
Orders route to the right contact automatically
Group buyers into tiers, each with its own pricing
In development. The first 50 stores lock founding-member pricing for good.
Content management · Coming soon
Snax SmartBlog.
Blog posts that know your catalog.
Shopify's blog editor doesn't know your store exists. Write about a $49 tote, and the post still says $49 long after the price changes. SmartBlog connects posts to your catalog so the numbers stay right on their own.
Type /product to drop a live product card into a post
Embedded products stay in sync with your catalog
Mention a price inline and it updates on its own
Add product grids readers can filter inside a post
In development. Waitlist members get in first, with a 21-day trial.
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years running ecommerce operations, DTC and B2B
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sites designed, built, or operated
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hours spent working inside those stores
The studio behind the apps
Built on real ecommerce operations.
Snackery Labs is a Shopify development studio built from running DTC and B2B stores at every stage, and from building the sites themselves. Every Snax App comes from direct experience, not a product roadmap.
I help merchants fix the problems that slow a store down: orders that take manual effort, pricing the platform fights you on, marketing that isn't converting, and systems that stopped fitting the business. Every project starts with understanding how your operation works, then building the fix.
The work covers ecommerce systems, marketing programs, and operational tooling.
Shopify Partner · Operator-built · Merchant-focused
