About

Commerce is a system.
We design the whole thing.

Snackery Labs is an ecommerce and Shopify studio with two tracks: Snax Apps — a family of focused Shopify tools built for the operational gaps merchants keep working around — and consulting engagements for the complex problems that need someone who's been inside the same stores. Both come from the same place: fifteen years of running ecommerce operations across DTC and B2B.

The studio

Blueprint first.
Then build.

Every engagement starts with understanding the full system — commerce flows, operational constraints, and where the current stack falls short. The solution comes after. Never before.

15yrs
Ecommerce operations across DTC & B2B
6+
Platforms designed, built, and operated on
3
Snax Apps — each solving one real operational gap in Shopify
The studio

An app studio that
actually runs stores.

The Snax Apps family is the primary output — a set of focused Shopify tools, each one scoped to a single operational problem merchants keep solving manually. Variant pricing rules, wholesale B2B workflows, catalog-connected content. Each app ships when it's right. Nothing ships to pad a roadmap.

Alongside the apps, Snackery Labs takes on a focused number of consulting engagements — DTC and B2B — for the operational problems that don't fit a pre-built tool. Tech stack design, platform migrations, pricing infrastructure, growth and retention strategy. The same operator lens that goes into the apps goes into every project.

The difference from a typical agency or app developer: every decision starts from commerce behavior and operational reality — not a spec sheet, a framework, or a feature checklist.

Snax Apps
A growing family of focused Shopify tools — one problem per app, solved completely, nothing extra.
DTC + B2B
Both channels covered — from first-time wholesale to multi-brand B2B operations on a single Shopify store.
Ops-first
Every app and every engagement starts from how merchants actually run their stores — not how Shopify imagines they do.
Shopify Partner
Our apps are built, reviewed, and published on the Shopify App Store — held to Shopify's standards for security, performance, and merchant experience.

The way we
actually think.

Most problems that look like technology problems are really systems problems — a mismatch between how the business operates, how customers behave, and how the stack is configured to serve both. The work always starts there.

Read the system.

Before a single recommendation, the whole commerce system gets mapped.

Customer journeys, operational workflows, fulfillment logic, pricing structures, integration points, and the gaps in between. We look at what the business is trying to do, how customers actually move through it, and where the current stack — or the absence of one — is getting in the way. The goal is a clear picture of the full system, not just the symptom that prompted the call.

Design the solution.

The blueprint comes before the build — always.

Not a feature list. An architecture. What connects to what, what gets built versus configured versus replaced, what the operational reality looks like on day one and on day ninety. Commerce insights and business logic shape every decision at this stage — the technology serves the system, not the other way around. This is where most of the real work happens.

Build to hold.

Execution with the full operational context intact.

Not just functional — designed to hold up under real volume, real complexity, and real business conditions. Whether that's a Shopify app, an operational workflow, or a full platform migration, the deliverable is something the team can actually use and maintain. The work isn't done when it launches. It's done when it runs the way it was designed to.

What we stand for

A few kernels we
actually believe.

01

Commerce behavior comes before technology.

The best tech decisions start with understanding how customers actually move, decide, and buy — and how merchants actually manage, fulfill, and grow. The technology serves the system. Not the other way around.

02

Domain expertise is what makes a feature relevant.

A feature list isn't a measure of quality. What matters is whether what's in the tool belongs there — because someone with real operating experience decided it should be. That's a different standard than building to a spec.

03

Operations and customer experience are the same problem.

A clunky checkout is often an operations problem in disguise. A slow fulfillment workflow shows up as a customer experience failure. Good systems design connects both sides — front of house and back.

04

Design is how the whole thing holds together.

Not just how it looks — how it behaves under real conditions, real volume, real pressure. A well-designed system is one that still makes sense when things get complicated. That's the standard we build to.

What we actually
get called in for.

The consulting side of Snackery Labs takes on a focused number of engagements per quarter — complex problems that sit at the intersection of commerce strategy, operational design, and Shopify execution.

🗂️

Tech stack & systems design

Auditing what belongs in your stack, how tools connect, and where the gaps are costing you. Infrastructure designed around how the business actually runs — not how a vendor pitched it.

Stack audit Integration design Ops architecture
⚙️

Pricing, catalog & B2B operations

Wholesale structures, tiered pricing, variant-level discount logic, PO workflows, Net-30 terms. The operational infrastructure Shopify leaves for you to figure out — designed so it scales.

B2B pricing Shopify Functions Wholesale ops
🚀

Platform migrations

Moving from Magento, BigCommerce, WooCommerce, or a custom build to Shopify — with data integrity, full URL preservation, and a launch that doesn't leave a month of cleanup behind it.

Zero downtime SEO-safe Data integrity
🔍

SEO & organic growth

Technical SEO for Shopify — architecture, crawlability, URL structure, schema, and content strategy that compounds over time. Built around how search actually works in ecommerce, not generic blog advice.

Technical SEO Content strategy Schema markup
✉️

Email & retention marketing

Klaviyo flows, segmentation strategy, and lifecycle programs that treat retention as a revenue channel — not an afterthought. Built around your catalog, your customer behavior, and your margins.

Klaviyo Lifecycle flows Segmentation
🤖

AI integration & automation

Applying AI where it actually makes sense — product descriptions at scale, customer service triage, merchandising logic, inventory forecasting. Practical implementations that reduce manual work without replacing judgment.

AI workflows Automation Merchandising
📣

Launch & growth strategy

Black Friday, product drops, new market entry, channel expansion. Operational and marketing strategy built around your actual store — how to set it up so the business doesn't break when it matters most.

BFCM Channel strategy Go-to-market
Honest about what we're not

Some things worth
saying clearly.

The consulting side is intentionally limited. Not every project is a fit, and that's fine. Here's what Snackery Labs isn't — so neither of us wastes time figuring it out later.

×
Not a feature factory The Snax apps ship when they're right, not on a roadmap schedule. If a feature isn't genuinely useful, it doesn't make the cut.
×
Not a volume agency Consulting engagements are limited by design. The work gets full attention or it doesn't happen here.
×
Not a generalist shop Ecommerce and Shopify, deeply. Not web design, brand strategy, or digital marketing. The lane is narrow because staying in it produces better work.
×
Not VC-backed or exit-driven This is a studio built to do good work for a long time. No growth-at-all-costs. No features that exist to bump MRR.
Work together

If the fit is right,
let's talk.

A short intro call is enough to know whether a project makes sense. No pitch, no deck — just an honest conversation about what you're trying to solve.

Book a 30-min intro → See the Snax apps
Let's work together

The right fit starts
with a conversation.

A 30-minute intro is enough to know whether a project makes sense. No pitch, no deck — just an honest look at what you're trying to solve.

Book a 30-min intro → See the Snax apps